I build the website your business should have had from the start.

I am Tatiano. I build and redesign websites for businesses that are brand new, or new to being online. Then, for a small number of clients, I run the monthly SEO and automations that keep the website bringing in customers instead of just sitting there.

Over 50 business owners helped so far. No pitch deck, and you get a real opinion on the call whether or not you hire me.

Tatiano Fishgrab, founder of ROILevel

Tatiano Fishgrab
Every call, every build, every monthly report. Just me.

The short version

  • What I do: build and redesign websites, then run the monthly SEO and automations behind them.
  • Who I help: new businesses, and established businesses whose online presence never caught up.
  • How to work with me: a one-time website build, or a website plus a monthly retainer. Retainer spots are limited on purpose.
  • Also available: Google and Meta ads management, custom software, and email newsletters to your own customers.
  • Where: based in Austin, Texas. Clients across the country.

If one of these sounds like you, we should talk.

01

You are brand new and have nothing online yet

No website, or a social page doing the job of one. You need a real home on the internet that explains what you do and lets people hire you, built by someone who will not disappear after launch.

02

You have been in business for years but your website has not kept up

It was built once, a long time ago, maybe by a relative or a template. It looks dated, it does not work properly on a phone, and it has never brought you a single customer.

03

You want someone running the online side every month

You do not want to learn SEO, write posts, or reply to reviews at 10pm. You want it handled, and you want to see what it is doing for you.

Two main ways to work together.

One is a build. One is ongoing. Most people start with the build. You are not required to take the second one, and you keep everything either way.

Offer 01 - One-time build

A website that works

Built from scratch, or a rebuild of the one you have. Written so a stranger understands what you do in ten seconds, structured so Google can read it, and fast on a phone, which is where most of your customers will see it.

  • Copy and structure built around what your customers actually search for
  • Mobile-first, fast, and accessible
  • Contact forms that are delivery-tested, so leads cannot silently vanish
  • SEO foundation, schema, and Google Business Profile connection
  • You own the site and the domain, not me

Payment plans available if a website is all you need but paying in full is not realistic right now.

How the build works →

Offer 02 - Monthly, limited spots

The SEO and automation retainer

A website is a starting point, not a finish line. The retainer is the monthly work that compounds: the site keeps growing, your Google profile stays active, and the stuff you would never get around to doing gets done.

  • On-page and local SEO: internal linking, new page builds, keyword work
  • Data analytics and a monthly read on what is actually working
  • Google Business Profile posting, review replies, and photo uploads
  • Facebook business page posting
  • Landing page builds when a campaign or a service needs one
  • Custom market strategy, including routes to customers that classic SEO and ads do not reach

Capped at a small number of clients, because I do the work myself. It gets more valuable the longer you stay on it.

What the retainer covers →

Three more things I do, usually alongside the work above.

Separate fee

Google and Meta ads management

Campaign setup, management, and optimization. I can build the ad creative, though most industries get better results supplying their own video.

Read more →
Retainer clients first

Custom software and CRM tools

When off-the-shelf software does not fit how you work, I build the tool that does. Job tracking, dispatch, quoting, internal dashboards.

Read more →
Newest service

Email newsletters for your customers

Drip campaigns to the customers who opt in to your list, so the people who already bought from you once come back again.

Read more →

You are not hiring an agency. You are hiring me.

Tatiano Fishgrab of ROILevel

My name is Tatiano Fishgrab and ROILevel is me. When you book a call, you talk to me. When your site gets built, I build it. When you get a report at the end of the month, I wrote it. There is no account manager in between and no team you have never met doing the work offshore.

I got into this sideways. I ran a mobile mechanic business in Austin before I did this full time, so I have been the person who needed the phone to ring. That is the part most marketing people have never experienced, and it is the reason I care more about whether your phone rings than whether a traffic graph goes up.

I give away a lot of advice. Plenty of people have gotten a genuinely useful plan out of me and never spent a dollar. Some of them I have referred to other people who were a better fit. I would rather be the person you remember as helpful than the person who tried to close you.

What I care about is that the work is real. Not impressions, not vanity charts. Whether you got more calls, more customers, and more of your time back.

More about how I work

What this has done for the people who paid for it.

Not every result is a tidy number, so here are both. These come from clients I have worked with, not from a stock slide.

50+ business owners helped, with all kinds of problems
$300K in new revenue generated for clients over the past year
5-10x more inbound calls for several clients
3x conversion rate on rebuilt websites
6x brand awareness growth
2x review counts, roughly doubled
  • Total local market domination for one client, who now shows up first for the searches that matter in their area.
  • Custom software that put clients ahead of their industry, replacing paperwork and phone tag with a system built for exactly how they work.
  • Clients who quit their day job because the business finally produced enough work to go full time.
  • Free advice that went nowhere near an invoice. A lot of people have gotten a real, actionable plan from me without ever becoming a client, and I have sent plenty of them to other people when someone else was the better fit.
See the full case studies →

Want to see what a website can actually feel like?

I built an interactive piece to show what is possible when a site is designed rather than assembled from a template. Three systems, built to be taken apart on screen. It is the clearest demonstration I have of the design work itself.

Open the showcase ↗

How a project runs, start to finish.

01

We talk

Thirty minutes. You tell me where you are and what is not working. I tell you what I would do about it, whether or not you hire me.

02

You get a real scope and a real number

Written down, specific to your business. No packages you half use. If I do not think you need something, I will say so.

03

I build it

The website, or the system, or the tool. You see progress as it happens and you own everything at the end.

04

Optional: I run it every month

If you want the ongoing work, the retainer picks up where the build ends. If you do not, you still keep everything I built.

You should be able to get something useful here without ever contacting me.

Most of what I know is written down and free to read. If you go through it, apply it yourself, and never hire me, that is a completely fine outcome. Every guide tells you honestly when a job is worth doing yourself and when it is worth paying someone.

Not ready to talk? Stay on the list instead.

I write up what I learn about getting small businesses found online and send it out when there is something genuinely worth reading. No schedule, no filler, and nothing you could have found in the first result on Google. Unsubscribe whenever.

I do not sell or share your address, and I do not send often.

The things people ask me first.

More detail lives on the pages themselves: the retainer, ads, custom software, and how pricing works.

Two main things. I build and redesign websites for businesses that are new, or new to being online. And for a limited number of clients, I run a monthly retainer that handles SEO, Google Business Profile and Facebook posting, review replies, landing pages, and custom strategy. I also do ads management, custom software, and customer email newsletters as separate services.

No. Plenty of people just need a website built properly and then they are done. You keep everything either way. The retainer exists for people who want the ongoing work handled, and it is capped at a small number of clients so each one gets real attention.

Yes. If a website is all you need but paying in full is not realistic right now, I offer payment plans. Ask me on the call and we will work out something that fits.

It depends on what you need, so I scope it on the call rather than publishing packages. There is a setup fee that covers your build and your first month, then the monthly retainer if you choose it. Ads management is billed separately. You get a specific number before you commit to anything.

No. I am based in Austin, but I work with businesses across the country. Almost all of this work happens remotely, and local SEO for a client in another state works the same way it does here.

I look at what you have before we talk, then I tell you what I see. You leave with a clear picture of what is costing you customers and what I would do first, even if you never hire me. It is thirty minutes and there is no pitch deck.

Tell me what is going on and I will tell you what I would do.

Book a call if you would rather talk. Fill in the form if you would rather write it down. Either way it reaches me directly, and either way you get a real answer before anyone asks you for money.

Book the call instead

This goes straight to me, not to a team or a queue. I answer everything myself, usually the same day.