Set up the list
A signup point on your website and a way to capture addresses at the point of service, so the list grows without you having to remember.
Newest service
The customers you already earned are the cheapest ones you have.
Most service businesses have years of past customers they never contact again. Email drips to the people who opted in to your list keep you in mind, so when the thing you fix breaks again, they call you instead of searching.
The short version
- What it is: email newsletters and drip campaigns to your own opted-in customers.
- Not cold email. These go to people who already bought from you and said yes to hearing from you.
- Why: keeping a customer costs a fraction of finding a new one.
- Includes: list setup, signup capture, writing, and sending.
- Newer service, scoped separately. Retainer clients get priority.
How it works 01 02 03
Build the list, then actually use it.
Write the sequence
A welcome sequence for new signups, then a rhythm of seasonal and useful emails that suit your trade rather than a generic template.
Send and adjust
It goes out on schedule. I watch what gets opened and what gets ignored, and adjust. You do not have to think about it.
The honest version
This is the newest thing I offer, and I would rather say that than pretend otherwise. It works, the logic behind it is not complicated, and the businesses doing it are getting repeat work their competitors are leaving on the table. But it is expanding, so ask me on the call where it stands and I will give you a straight answer about what I can commit to.
Questions
Answered plainly.
Your own customers, the ones who opted in to hear from you. This is not cold email and it is not a bought list. It is the people who already paid you once and would happily use you again if they remembered you existed.
Because winning a new customer costs far more than reminding an old one you are still here. Most service businesses have years of past customers sitting in an inbox or an invoicing app, never contacted again. That is the cheapest work available to you.
Useful things, mostly. Seasonal reminders that match your trade, maintenance advice, what to watch for before something breaks, and occasionally an offer. Written so it is worth opening rather than deleted on sight.
That is part of the setup. A signup point on your website, and a way to capture addresses at the point of service, so the list grows on its own instead of needing you to remember.
It is a newer service and it is scoped separately for now. Retainer clients get priority, as with everything else. Ask on the call and I will tell you where it currently sits.
It will if it is done badly. Sent too often, with nothing useful in it, to people who never asked, yes. Done properly it is a business they liked, telling them something worth knowing, a handful of times a year. That is the version I build.
Next step
See what your past customer list is worth.
You get a real opinion on the call whether or not you hire me. No pitch deck, no obligation, and a specific number before you commit to anything.
Book the call