Heart System

Built Around Your Business. Not a Template.

Custom automation isn't about picking a CRM. It's about mapping your actual workflow — how leads come in, how jobs get assigned, what happens after a job is done — and building a system that runs that workflow automatically. Less work for you. Fewer dropped balls. More reviews, more repeat business.

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Your business runs on patterns. We automate the important ones.

A new lead comes in. Someone follows up. A job gets done. A review request goes out. A past customer gets a touchpoint. None of these should require you to remember. We build the system that handles them automatically — designed around your specific workflow, not a generic software default.

New lead arrives
Automated follow-up in minutes
Job completed → trigger fires
Review request sent automatically
Re-engagement at 90 days

Automations that match how you work.

Custom Workflow Design

We map your actual job flow first — lead intake, follow-up timing, job completion, review request, re-engagement. Then we build automation around that. Not around whatever the default template is.

Lead Follow-Up Systems

Automated SMS and email sequences that follow up with new inquiries within minutes — when leads are warmest — and keep following up on a schedule until you get a response.

Post-Job Automation

Review requests, satisfaction check-ins, and upsell triggers that fire automatically when a job is marked complete. Consistent every time, without you remembering.

Reporting Dashboards

A custom view of the numbers that matter to your business — lead volume, conversion rate, response time, review count, call volume — so you know what's working without digging through six different tools.

Re-Engagement Campaigns

Past customers get automatic touchpoints at 60, 90, and 180 days. Keeps your business top of mind for repeat business and referrals without you doing anything.

Internal Tools & Lead Tracking

Custom lead tracking systems, job boards, or internal tools built specifically for your operation. No off-the-shelf platform that 80% of features you'll never use.

Three phases.

01

Map your workflow

We document exactly how your business operates today — lead sources, response process, job flow, and where things fall through the cracks. The automation is built around that reality.

02

Build the system

We build the automations, connect the tools, test every trigger, and make sure nothing fires at the wrong time or sends something that feels off-brand. You review before it goes live.

03

Monitor and improve

We track which automations are working — which follow-up sequences convert, which review requests get clicked, which re-engagement campaigns drive repeat calls. We improve what isn't performing.

Answered.

A CRM is a software tool. Custom automation is the system built around your specific workflow. We start with how your business actually operates and build around that — sometimes using a CRM as one component, sometimes not. The difference is starting from your business, not from a product's default feature set.
Lead follow-up sequences, post-job review requests, appointment reminders, re-engagement campaigns for past customers, reporting dashboards that pull your key metrics together, lead tracking systems, and custom internal tools built for your specific operation.
No. The automation runs without you thinking about it. We build it, test it, and hand you something that works. You see more reviews, faster lead response, and fewer dropped balls — without managing the technology.
Platforms like GHL give you tools. We give you a configured, tested, running system built around your business — using whatever platform fits your needs. Most of our clients don't have time to learn a new software suite. We handle the configuration.

Let's build the system that stops you from losing leads between the cracks.

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