The Situation
ZiaSky Solar was a solar installation company serving the New Mexico market. The business had an existing website but was generating minimal organic traffic, approximately 100 sessions per month, and was not appearing in search results for any meaningful solar keywords.
The solar industry in New Mexico represented a significant opportunity. New Mexico is one of the top states for solar adoption due to its sun exposure and incentive programs, but the SEO landscape was underserved: most solar installers in the market were not investing in content or local search optimization.
What We Did
Keyword Research & Content Strategy
We started with a comprehensive keyword research process focused on the New Mexico solar market. This identified three tiers of opportunities: informational queries about solar (costs, incentives, how solar works), local service queries (solar installation + city name combinations), and transactional queries (get solar quote, solar company near me).
We built a content strategy around these three tiers: informational articles for top-of-funnel visibility and topical authority, city landing pages for local search visibility, and optimized service pages for conversion-focused queries.
City Landing Pages
We created individual landing pages for the major New Mexico markets: Albuquerque, Santa Fe, Rio Rancho, Las Cruces, Roswell, Farmington, and others. Each page was built with unique content specific to the city's solar market: local incentives, climate data, service area confirmation, and localized social proof.
This city page strategy is often the single highest-ROI SEO tactic for service businesses: it creates geographic specificity that Google rewards with local pack inclusion, and it gives searchers a page that feels relevant to their specific location.
Technical SEO & Schema
We audited and improved the site's technical foundation: page speed, Core Web Vitals, structured data for local business and service offerings, XML sitemap, and internal linking structure. Solar-specific schema markup helped Google understand the business type, service area, and offerings clearly.
New Mexico Solar Incentive Content
One of the most valuable content investments was a comprehensive guide to New Mexico solar incentives: the federal tax credit, state net metering policies, and utility rebate programs. This guide ranked for high-intent informational queries and established topical authority in the New Mexico solar market.
The Results
Organic traffic grew from approximately 100 monthly sessions to 3,400, a 34× increase. The traffic growth brought a consistent pipeline of solar installation leads across multiple New Mexico markets.
The results were driven entirely by organic search, no paid advertising was used. This makes the traffic durable: unlike paid campaigns that stop when the budget runs out, the SEO investment continues to compound as the site's authority builds over time.
