Obsidian System

Reach the Customers Who Haven't Searched Yet.

Meta ads put your business in front of the right people in your area — before they need you — so when they do, you're already the business they recognize. For solar, home services, and higher-ticket local services, this is how you build a pipeline that doesn't depend entirely on search intent.

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$70Ad spend → 5,300 views for a solar business
34×Organic growth after paid + SEO combined strategy
30Days to first measurable lead activity

Campaign Strategy

We build campaigns around your specific goals — awareness, leads, or retargeting. Not a generic setup. What you want to achieve determines what we build.

Ad Creative

Copy, visuals, and video strategy for Facebook and Instagram. We create content that looks native to the feed — not like a generic service business ad.

Audience Targeting

Geographic radius, homeowner targeting, income brackets, life events, interest targeting, and lookalike audiences built from your actual customers.

Retargeting

Pixels, custom audiences, and retargeting sequences that keep you in front of people who visited your website or engaged with your content — without paying to reach strangers every time.

Lead Form Ads

Instant form ads that capture leads directly inside Facebook/Instagram — no website visit required. Fast, low-friction lead capture for high-intent prospects.

Optimization & Reporting

Weekly performance reviews. We kill what isn't working, scale what is, and report results in plain language — cost per lead, click-through rate, reach, and conversion.

Meta ads work. But they're not the right starting point for every business.

Best fit for

  • Solar and home improvement (high ticket, visual work)
  • Landscaping, cleaning, and services with strong before/after proof
  • Businesses that have Google SEO running and want to add a second channel
  • Services where awareness matters (customers book in advance)
  • Businesses with a clear geographic service area

Less ideal for

  • Pure emergency services where Google search drives 95% of demand (locksmiths)
  • Businesses with no web presence to retarget visitors to
  • Very low average job value where ad spend math doesn't work
  • Businesses that haven't handled GBP and local SEO yet (fix those first)

Answered.

For the right business, yes. They work best when visual proof matters, when job value is high enough to justify the spend, and when you already have Google search visibility working. We'll tell you honestly on the strategy call whether Meta ads make sense for your specific situation.
Meaningful results typically start at $500–$1,000/month in ad spend. We manage strategy, creative, and optimization — you control the budget. We recommend starting conservatively, measuring results, and scaling what works.
Google ads capture demand — people searching for what you do. Meta ads create demand — reaching people who match your ideal customer profile before they need you. For most local service businesses, we recommend building Google SEO and GBP first, then layering Meta ads.
Yes. Many clients run both as complementary channels — Google captures high-intent search traffic, Meta builds awareness and retargets website visitors. We can manage both or focus on one depending on your budget and goals.

Let's figure out if Meta ads are the right next move for your business.

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